Pop-up events are becoming more and more popular.
With the continual introduction of new brands, creating a sea of competition amongst brands, it’s important to stand out – and not just online. Brands are quickly realising that in order to make an impact on their target market to create a long-lasting impression, a different approach must be taken. Whether it be at a festival or a retail venue or anything in between, standing out in the crowd could be quite difficult – until the shipping container conversion became an option! Nowadays, more and more brands are repurposing shipping container to use as retail units, brand experience stations and pop-up venues across the country, and it’s no surprise why.
Companies can find themselves spending thousands and thousands on specifically designing the materials to accompany pop-up events. From the actual structure used for the promotion, right down to the flyers and samples handed out on the day, the costs can soon rack up. A shipping container conversion repurposed for a pop-up event can certainly bring those numbers right down! Shipping containers can be bought either new or used to save costs, and due to the fact that they are built to last, they have a long life span so can be used time and time again.
Thanks to their standard structure, shipping containers are wholly customisable. This means that they can be totally reimagined to fit right into your brand’s aesthetic, through colour, fabrication, modification and overall purpose. There are literally hundreds of options of how you can convert your new or used shipping container, but to give you a better idea, our design team are always on hand to produce beautiful CAD drawings so that you can actually see your ideas come to life. From windows, to doors, to lighting, to internal and external painting – the list is seemingly endless. Oh and don’t worry, we’re a large team, and there is no job too big or small!
Whether your event is a one-off attraction or a nationwide (or even international) pop-up sensation, your converted shipping container can come along with you every step of the way. Thanks to their original purpose, the shipping container is specifically designed to be easily transported via rail, road or sea so you will have no trouble taking your pop-up event from one city to the next by whichever means suits you best. Also, because a container is predominantly used for storage, chances are that even if you’ve heavily customised the interior, there will still be additional room to transport associated items to the next stop too!
Whether it be for a festival or an experiential marketing campaign or even a simple information kiosk, the main goal is to provide a memorable experience for the consumer. By repurposing and redesigning a shipping container, you would achieve just that, before any exchange of goods, or words for that matter! When you’re considering what you need for your next pop-up event, consider a shipping container conversion to create that unforgettable brand experience for your customers.
Surprised? Perhaps! You may have even seen converted shipping containers in situ at previous events but thanks to their clever design, you may have not even noticed that that is how they began life. Shipping containers are a great structure to repurpose, and can save you a lot of money in the long run.
If you would like a friendly, honest chat about designing a shipping container for your next pop up event, please call the Universal team today on 0845 050 0330 or feel free to email firstname.lastname@example.org